Monday, March 16, 2009

Funny English loan word of the day

Found on the back cover of a French imprint: "NRJ est la success-story la plus méconnue du capitalisme français." NRJ is here characterized as a business enterprise which has been neglected in the annals of French capitalism.

I guess metaphorically equating a person or entity with an account of their success is not something the French wish to do using their own language. Come to think of it, it's a rather awkward construction in English anyway.

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